Kinowerbung.de Media GmbH
Germany’s Leading Platform for Cinema Advertising

In March 2021, we began working with Kinowerbung.de on the concept and development of a new online booking platform for on-screen advertising, built on Shopware 6.

By March 2022, we successfully launched a fully customized high-performance booking platform at www.kinowerbung.de, tailored to meet the specific needs of the client.

A first rollout in Switzerland was also successfully completed. As of now, cinema advertising on Switzerland’s largest screens can be booked via www.kinowerbung.ch.

The shared goal: to enable Kinowerbung.de customers to plan and book any kind of advertising campaign—as transparently and conveniently as possible, whether on desktop or mobile.

To meet the individual requirements, many custom features were conceptualized and implemented. For instance, customers can book up to 895 cinemas with just a few clicks and decide—down to the theater level—where their ads should be shown. They also receive key data such as estimated audience numbers, number of screenings, and booked auditoriums.

At all times, pricing is transparently displayed per auditorium for the selected time period. Campaign dates can be easily chosen using a date picker or cinema week selector. Important filters are available throughout the booking process to help customers plan their campaigns in a targeted way.

An interactive map gives users a visual overview of the geographic reach of their advertising campaign.

The checkout process was entirely redesigned according to customer preferences to ensure the best possible user experience. And if a customer doesn’t want to book immediately? No problem. We developed a custom inquiry form that captures all relevant information so that Kinowerbung.de staff can follow up and provide tailored advice.

The platform will continue to be expanded in future phases, including integration with the client’s ERP system.