Drive performance success with your SEA agency
Search Engine Advertising (SEA) is one of the core pillars in modern customer acquisition strategies. It allows you to precisely target your audience and serve tailored ads based on their specific search intent.
Search engine marketing is growing in importance—especially as organic optimization becomes more complex and less scalable than paid ads.
SEA is now a key performance tool, not just in e-commerce but across industries. It complements your overall digital strategy and accelerates results.
The traffic turbo: search engine advertising
Your SEA agency in Hamburg
As a performance marketing agency, we combine experience, customized campaigns, and advanced analytics to help you meet your goals. We place your ads strategically across platforms like Google, Bing, and YouTube.
Together with you, we develop and implement SEA strategies that generate qualified, results-driven, and sustainable traffic. We support every stage of your SEA campaigns—from planning to launch to ongoing optimization.
Lower waste. Higher efficiency.
SEA ads appear based on the search terms entered by users — making them highly relevant. You bid on strategic keywords that match your products or services and reach the right audience at the right time and place.
This method is incredibly precise, targeting users who are already interested in what you offer. Most campaigns use Pay-per-Click (PPC) models — ensuring maximum control and budget efficiency.
Achieving measurable success quickly
Unlike SEO, which can often take several weeks to achieve initial results, SEA offers instant visibility. Campaigns can be adjusted in real time to respond to market changes or business goals.
Furthermore, you can track exactly how many users see your ads, click on them and ultimately convert. This data is crucial for evaluating the effectiveness of your campaigns.
Our SEA services
Take advantage of our experience. We offer end-to-end SEA support—from strategy to implementation—powered by ongoing optimization and tracking. We work with the latest tools and continuously stay ahead of industry trends.
SEA consulting
We help you reach your target audience via Google Ads and Microsoft Ads. Whether you're managing campaigns yourself or letting us handle them — we’ll make sure your budget drives maximum performance.
Strategy
In this initial phase, we define the strategic framework, the cornerstone of a successful SEA campaign. We work closely with your marketing department to get to know your buyer personas and the market environment. This also includes analyzing the SEA strategies of your competitors. The result: a clear roadmap covering goals, channels, tools, and budgets.
Planning
Based on the strategic foundation, we identify growth potential, derive target recommendations and develop a customized SEA strategy that precisely meets your requirements. This takes the form of detailed keyword research, segmentation of target groups, creation of a campaign structure, ad groups and the definition of bidding strategies for individual segments. Of course, we also support you in creating the landing pages for the individual ads. The quality of the landing pages is very important for a good conversion rate.
Implementation
Now it's time to get started. We set up your Google Ads account or corresponding other platforms, create the ad texts, configure the campaign parameters and go live with the campaign. In the initial phase, we monitor the performance particularly closely in order to rectify any problems immediately.
Conversion tracking
Your campaigns will only be successful if you define specific goals (conversions) and track them. Our performance marketing experts work with you to plan the strategic structure, the key figures and take care of the implementation of individual conversion tracking. Continuous optimization through A/B tests and the like is a matter of course for us as a Hamburg marketing agency.
Ongoing optimization and reporting
As part of our ongoing SEA support, we regularly monitor campaign performance in metrics such as click-through rate (CTR), cost per click (CPC) and conversion rate. We create reports for you so that you are always aware of the campaign's success. Optimization potential is identified through data analytics and keyword strategies and budgets are readjusted accordingly.
The SEA disciplines
FAQs and information on SEA
Our experts will be happy to advise and support you in choosing the right advertising options.
These are some of your SEA advertising options:
- Google Shopping
- Search Network
- Performance Max campaigns
- Display network
- Remarketing
- Grants Campaigns
- YouTube and Video Ads
- Microsoft Ads
- Google Discovery Ads
- Apps
This is completely different and depends, among other things, on how competitive your market is. High competition means expensive keywords and high advertising pressure - and therefore a very high budget. On the other hand, even a small investment can lead to more traffic on your website. It also depends on the number of campaigns, ads and keywords you use. A large topic or a comprehensive product range requires more effort and budget than a small niche with a few topics or keywords, as you often have to spread your efforts more widely in larger markets in order to cover all relevant search queries.
You should definitely be present on Google, as it is still by far the most used search engine on the European and American continents.
Microsoft Advertising (formerly Bing Ads) is also highly recommended for the B2B sector. Microsoft also runs ad campaigns on Ecosia and DuckDuckGo, two alternative search engines that are less well known but are definitely relevant for special user groups for whom privacy and sustainability are important.
Then you should get to know sitegeist. We will be happy to advise you on how to find the ideal performance marketing strategy for your needs. We put the facts on the table and talk about feasibility, timetable and costs. The result: a seamless roadmap for your project.
- Professional advice and strategy
- Maximum efficiency thanks to in-depth SEA knowledge
- Simple communication via a central contact person
- Fast and quality-conscious implementation
- Continuous monitoring, optimization and reporting
- Sustainable conversion growth
- Complete cost control
We’re excited to hear what you have in mind for SEA!
