Web Analytics & Tracking Agency
Web analytics is a core part of our digital marketing services. With sitegeist, you have an experienced partner at your side to answer the key performance questions of your digital presence:
Which marketing channels drive the most value? How can you better respond to your customers’ needs and user behavior? Where can content or UX improvements increase engagement and conversions? Could search engine advertising be a smart way to directly address target groups and increase your website traffic?
As a Hamburg-based digital analytics agency, we make the invisible visible, deliver data-driven answers, and create a strategy for an effective online marketing mix—then bring it to life.
Your data is worth its weight in gold — especially your own
From data overload to a clear stream of insight.
Our years of experience have shown us: Success doesn’t come from collecting more data, but from collecting the right data. That’s why our mission begins with developing a data strategy tailored to your needs.
Our expertise ranges from implementing complex tracking setups to creating automated live reports. The goal: don’t trigger a data flood—ride the wave of success.
Alongside strategic consulting and technical implementation, we also offer customized workshops and training sessions.
Let’s turn your digital challenges into measurable wins.
Website analytics with Google & Matomo
Gain deeper insights into your website visitors and their behavior. We implement and optimize your Google Analytics or Matomo Analytics setup and provide essential know-how. In addition to tracking, we manage your accounts and advise on all relevant matters.
Tag management with Google and Matomo
Custom tracking requires a tag manager setup with well-maintained tags. Centralized tracking for tools like Google, Facebook, Pinterest, and more becomes easily manageable. We bring expert knowledge in creating, maintaining, and managing tags in Google Tag Manager and Matomo Tag Manager.
Reporting & visualization in Looker Studio
Looker Studio (formerly Google Data Studio) connects various tools and datasets to create automated reports and visual dashboards. Whether for internal communication, marketing meetings, or client consulting—monitoring and data control become time- and cost-efficient.
Data privacy & cookie consent
While we don’t offer legal advice, we do handle the setup and integration of cookie consent tools. GDPR-compliant data protection and consent management are key components of any professional digital marketing strategy.
Audit & documentation for web analytics tools
Tracking systems evolve, and over time, configurations can become confusing. Clear documentation from day one is essential. Regular audits help identify opportunities for optimization and cleanup—keeping your systems efficient and your data actionable.
Our approach
No matter which digital tools you use, our process follows a structured framework to ensure accuracy and completeness. The result? Reliable datasets that support your business objectives.
Discovery & Strategy
The foundation of a successful analytics audit is identifying the right datasets for your business. We conduct a detailed audit, define goals, and compare them with your current tracking setup. This step forms the analytical strategy—whether for Google Analytics or other tools.
Setup and data collection
Once the strategy is set, we translate the goals into actionable data parameters. This includes defining the data layer, collaborating closely with your developers, and configuring your tag management system to support marketing and analytics needs.
FAQs and information on analytics and Insights
We guide you from tracking strategy through to dashboard implementation and marketing use:
- Google Analytics consulting, audits & tracking concepts
- GA4 setup, tag manager integration & implementation support
- E-commerce & brand analytics for insights and clear recommendations
- Conversion tracking
- Monthly reports and advanced custom reporting
- KPI consulting, reporting structure & dashboard design
- Potential analysis and custom optimization
- Testing strategy design and conversion uplift measures
- Workshops and training sessions
Absolutely! Our goal is to improve your visibility and digital performance. That’s why we don’t just report—we interpret the data, develop actionable insights, and discuss them with you.
To a limited extent. While we don’t provide legal counsel, we work with our long-time partner Mauß Datenschutz GmbH. We handle the implementation of cookie consent banners and related compliance features.
Are you looking for an analytics agency? Then let's get started!
