2 RE.A.L. talks at first ever agency barcamp

Honestly, I wasn’t sure whether the BarCamp format would work for the agency world. But: Respect! The result was stunning. Incredibly high-level, curious, open, engaged – Germany’s agency scene is more innovative and bold than many people give it credit for.

The presentation RE.A.L was even more radical. (Raw Estimates, Lean and Agile). Sven Ditz presented a model for agencies in which many time-consuming tasks such as writing detailed offers and contracts were simply abolished. Departments in the traditional sense were dissolved and teams were set up, ... The agency sitegeist has been using this model for 1.5 years and has only discovered advantages for itself. The model also provided material for discussion between the sessions, particularly the question of how far the agency's own customers would accept such a model.

Sven from sitegeist introduces us to his RE.A.L. Model. With a lot of verve and energy, he shows us how his agency no longer makes offers - and no contracts. How they blow up pitches and end up with a much happier agency and client. The presentation is gripping and captivating. It almost sounds like fiction to me. No offers? No contracts? A very progressive approach. It requires a good deal of courage on the one hand, the right mindset, the right employees and the right customers on the other. Sven has found the right mix with his agency sitegeist. A very inspiring presentation. Even if not all of it can be implemented directly, some of the points are very exciting and I'm sure I'll still be thinking about them.

Another session was about offers and contracts. Sven Ditz surprised us with his answer: sitegeist works without offers and without contracts. There was a lively exchange of views on the advantages and disadvantages and the extent to which customers are willing to accept such a model. It seems to work really well at sitegeist!