sitegeist at OMR 2024 - learning, networking, inspiration and a selfie with Kim Kardashian
OMR is Europe’s leading platform for digital marketing, attracting thousands of tech professionals, online marketers, influencers, and celebrities from around the world to the halls of Hamburg Messe each year. Naturally, we at sitegeist wouldn’t miss this digital extravaganza! From May 7–8, we’ll be diving into the latest industry trends and technologies to stay ahead of the curve.
Masterclasses, guided tours, side events and expos – we're booked
Alexa will focus on next-level user experience during a brand refresh and follow how the team at Storyblok achieves faster page speed and optimized user flow – valuable insights we can apply to the digital presences of our own clients.
https://omr.com/de/events/omr24/masterclasses/brand-refresh-kapten
Karin will learn directly from Google how to use Google AI and first-party data to maximize campaign profitability. Expect hands-on advice from Google experts on how to activate first-party data and optimize campaigns – all fully automated.
https://omr.com/de/events/omr24/masterclasses/entfesselt-die-kraft-wed
Louisa will gather actionable marketing tips on brand strategies that are rooted in classic concepts but designed for modern digital performance. Key themes include uniqueness, community-building, personalization, entertainment, and performance – the perfect formula for turning a brand into a superstar.
https://omr.com/de/events/omr24/masterclasses/brand-performance-now
Holger, our go-to expert for content, AI, and corporate websites, will explore the evolving strategic role of corporate websites in the era of LLMs and AI. As the influence of Large Language Models grows, the direct importance of owned digital channels may decline. The challenge for companies? Shifting from digital experiences to digital outcomes – and preparing effectively for that shift.
https://omr.com/de/events/omr24/masterclasses/corporate-website-refresh
What else are we looking forward to at OMR?
- Inspiring keynote sessions:
Industry leaders share insights and outlooks on future trends. - Networking opportunities:
A great chance to connect with fellow professionals and build valuable relationships. - Hands-on tech trends:
When else do you get to try out the hottest digital tools and innovations firsthand? - A selfie with Kim Kardashian:
Challenge accepted – let’s see how close we can get to the stage.
Why we're attending OMR 2024
Our visit to OMR is a key part of our strategy to stay at the forefront of the digital marketing industry and continuously expand our expertise for the benefit of our clients.
Our Goals:
- Gaining Expertise:
We’re excited to learn from industry leaders and experience cutting-edge insights and best practices we can apply to client projects. - Networking:
As active participants, we want to nurture existing relationships and build new connections to strengthen our presence in the digital marketing community. - Inspiration and Innovation:
The diverse sessions offer fresh ideas and impulses that we’ll bring back to our projects at sitegeist.
We’re looking forward to all the experiences and insights we’ll be bringing back to our office in Winterhude – and of course, we’ll share our takeaways in our OMR recap afterward!
