SEO vs. GEO
Why your content needs more than just Google today
Common goal, new context
Visibility on the web has long been a question of good SEO. But with the growing use of generative AI tools such as ChatGPT, Bard or Bing Chat, the playing field is changing: Welcome to the world of GEO - Generative Engine Optimization.
At first glance, SEO and GEO pursue a similar goal: your content should be found, understood and used. But while SEO is primarily aimed at classic search engines such as Google or Bing, GEO thinks one step further. It's no longer just about good rankings - it's about becoming part of the answers that AI systems generate.
In other words: SEO brings your site to the top of the search results. GEO ensures that your content appears in the responses of AI systems.
Keywords, meta tags and a good technical foundation will continue to play a major role. More attention will be paid to structures and recommendations, e.g.
- semantic markups
- up-to-date and reliable content
- Links to relevant sources
Interfaces of SEO and GEO
Despite all the differences, SEO and GEO have one common denominator: high-quality content. Content that offers real added value and clearly addresses user needs is the basis of any successful visibility strategy - whether on Google or in an AI response.
It is worth thinking about these strategies not separately, but hand in hand - for a future in which your content is not only found, but also understood.
