HITADO
B2B sales and service platform
The Client
HITADO, a leading provider of patient-oriented immediate diagnostics, has relied on the expertise of sitegeist as an agile and creative partner in consulting, design and implementation for all of its comprehensive e-commerce activities since 2014.
After years of using Shopware 5 and continuously developing the platform, HITADO decided to migrate to Shopware 6 in order to benefit from the modern functions and improved performance of the new system.
In the course of the version update, important further developments were to be carried out in parallel.
Project Goals
- Migration from Shopware 5 to Shopware 6 without interrupting operations.
- Integration and further development of existing plugins and individual functions.
- Improvement of the user experience (UX) and user interface (UI) for an all-round perfect shopping experience.
- Ensuring complete self-direction in the maintenance and administration of the store.
- Introducing new features for long-term customer loyalty and further increasing customer satisfaction.
Our Approach
1. Analysis and planning
- Detailed analysis of the existing Shopware 5 installation, the plugins used and individual customizations.
- Creation of a migration plan taking into account data transfer, customizations and test scenarios.
- Organization and implementation of project meetings on required API connections
2. Technical migration
- Implementation of the data migration including all product and customer data, orders and individual settings.
- Development and customization of plugins for Shopware 6 to maintain existing functions and integrate new features
3. Design and UX/UI optimization
- Organization and implementation of UX/UI workshops
- Revision of the existing design and adaptation to the new possibilities of Shopware 6
- Implementation of a modern and user-friendly UX/UI design that best meets the needs of the B2B target group
- Integration of specific HITADO requests on all store pages and also in Backend.
4. Functional enhancements
- Implementation of a structured navigation menu
- Introduction of an improved presentation of products and their important product information.
- Integration of a special activation process using DocCheck to assign new customers to selected specialist groups.
- Integration of a legally compliant system for generating Newsletter subscribers.
- Further development of the attractive bonus points system for long-term customer loyalty.
5. Maintenance and administration
- Adaptation of Shopware-Backends for intuitive operation by HITADO.
6. Tests and launch
- Comprehensive testing of all functions and processes in the new Shopware 6 environment.
- Training of HITADO employees in the use of the new system and the new possibilities.
- Go-live of the new store without interrupting ongoing operations.
The new HITADO shop already benefits from enhanced UX/UI and significantly improved performance. We’re proud of the successful migration and excited for the platform’s continuous development.
Results
Extended functions and improved UX/UI
- The new store based on Shopware 6 offers improved performance and a modern user interface that makes shopping even more convenient for doctors, laboratories and hospitals.
- The individual adjustments and new plugins ensure continuous optimization of the customer experience and increase satisfaction.
Independent maintenance and administration
- Thanks to the user-friendly Backend customizations, HITADO can maintain and manage all of the store's content and functions entirely on its own, supported by ongoing advice and technical support from sitegeist.
Long-term customer loyalty
- The bonus points system and the improved communication options via shopping worlds and promotions strengthen customer loyalty and promote long-term cooperation with customers.
Future-proof and flexible
- With the migration to Shopware 6, HITADO is now ideally equipped for future challenges in e-commerce and can react flexibly to market changes.
By successfully migrating to Shopware 6, HITADO has modernized its e-commerce platform and optimally adapted it to the needs of its target group. The long-standing partnership with sitegeist and continuous joint development ensure the company's long-term success in the digital age.
Perfect combination: Shopware and SAGE-ERP
Comprehensive e-commerce solutions often require a diverse system landscape. At HITADO, this is particularly crucial in the B2B sector, as the quality of the product data provided is a key factor for the success of the online store.
Together with HITADO's internal IT department and external service providers, sitegeist has integrated and expanded suitable interfaces to the ERP solution SAGE. This ensures data quality and a smooth exchange of article, customer and price information with Shopware.
About HITADO GmbH
HITADO's target group comprises more than 70,000 registered doctors and 2,000 clinics in Germany. The company has set itself the goal of contributing to the comprehensive detection of diseases and rapid, targeted treatment with high-quality, innovative products and services in the field of patient-oriented laboratory diagnostics.
Based in Möhnesee, North Rhine-Westphalia, and with over 80 employees, HITADO is a leading company in the industry.
Highlights
- Customer-oriented service, information and shopping platform at the latest Shopware level
- In-depth product and service information for maximum transparency
- Customer loyalty through a customized bonus points system
- Individual adaptations in the administration allow the customer intuitive and best possible content maintenance
- Customized plugins to expand the Shopware-Core functionalities in the areas of data management, product presentation and content maintenance
- Integration of PHAINA, the AI-based co-pilot for product search in B2B e-commerce
- Integration of mynewsletter.rocks
