Tenerity Germany
Platform for a Northern German Financial Services Provider
Customer Loyalty, Powered by sitegeist
Tenerity combines deep expertise with creativity and technology to create smart connections—the foundation for long-term partnerships.
With over 40 years of global experience in more than 20 countries, Tenerity develops innovative end-to-end customer loyalty programs used successfully by companies worldwide.
In December 2016, sitegeist was commissioned to relaunch a value-added portal for a northern German financial services provider. This customer loyalty portal offers clients access to a wide range of ongoing and seasonal privileges.
The Project
The project was carried out in close cooperation with an international team from our long-standing partner Tenerity.
“Shopware, with its robust framework and flexible customization options, was the ideal tool for such a solution”, says Holger Weß, Senior Project Manager at sitegeist. Another key factor in choosing Shopware was its German origin — the manufacturer Shopware AG is regarded as a reliable partner offering excellent support.
The new value-added experience platform was launched in May 2017.
In this project, Shopware served as an all-in-one solution — managing both the eCommerce functions and content administration. It became the central hub for driving customer loyalty.
The project had high technical demands due to a complex digital infrastructure and customized feature set. Requirements included:
- Integration of internal systems via Single Sign-On (SSO)
- Stringent security standards
- Customizations for call center operations and backend workflows
Shopware’s core functionalities were significantly extended to meet the specific needs of this loyalty tool. Tenerity also needed a streamlined order processing system, which was implemented with several backend adjustments to optimize processes for the Tenerity call center.
To enhance the user experience, several advanced features were added:
- A geo-based offer and benefit finder
- A wallet-integrated virtual membership card, allowing customers to carry their card on their smartphone
- Push notifications based on the customer’s GPS location, highlighting nearby offers and benefits in real time
Highlights
- All-in-one Shopware solution
- Extensive custom extensions of Shopware core features
- Single Sign-On integration with internal systems
- Virtual membership card with wallet support and location-based push alerts
- High security compliance
- Geo-based advantages finder
- Collaborative international development team
