travelite / Digital Delta
Strategy & Consulting for a Future-Proof Digital Business
The Starting Point: A Project with Potential
The third-generation family business travelite was founded in 1949 and its product portfolio includes suitcases and luggage. The development and design headquarters are located in the north of Germany, in the Hanseatic city of Hamburg.
With its diverse selection of suitcases, backpacks, travel bags and accessories, travelite has secured a well-known position in the market and stands out with its excellent price-performance ratio.
Start of the "travelite.de" project
The collaboration between travelite and sitegeist began at the start of 2021. The aim was to set up a completely new private customer store with Shopware. To this end, an individual design was to be conceived, drafts created and finally technically implemented. travelite was and is committed to making the path from product to checkout as convenient and easy as possible for store visitors through a good UX (user experience).
Connecting the Navision merchandise management system to the store was also part of the project. The technical design and implementation was carried out in collaboration with travelite IT - the file exchange is constantly being optimized.
Technically, the online store is based on Shopware 6 with a Shopware Professional license.
That was good.
There's more to it.
Digital Delta Workshop.
Our analysis format:
Digital Delta
Delta in the sense of difference. Namely, the difference between the status quo and the conceivable optimum of digitalization. As soon as we know where you currently stand, we determine an optimum in all areas.
The important thing here is that we then initially focus only on the most important quick wins:
- Which ideas can be implemented quickly,
- are easily measurable and
- are definitely worthwhile
Strategy for Sustainable Digital Success
With this alternative approach, we gain important learnings & convincing examples for the next steps. With the first positive results, we derive a roadmap from our strategic architecture that brings your business and operating models as well as your organization and all employees to your goal.
We help you to make the right decisions and optimize your digital business, for example through concepts for combining existing business models with new ones. We don't just look at the current project, but see ourselves as your consultant in a continuous process. The result is something that can be decisive for the future of your company: An individual and long-term strategy.
