RE.A.L.
Revolutionize your projects with sitegeist
At sitegeist, we manage projects differently. We believe in a world where bloated planning, rigid contracts, and extensive specification documents are things of the past.
Instead, projects can be faster, more cost-effective, and better. That’s not utopia—it’s our daily reality with the RE.A.L. framework: a project management approach we developed ourselves and continue to refine.
The 3 pillars of the RE.A.L. framework
1. #RawEstimations
We begin with a rough estimate – an honest, uncomplicated assessment of the project’s goals, modules, costs, and timeline.
You get a solid decision-making basis fast – without wasting time in the weeds.
2. Agile
Our approach is dynamic and adaptive. We respond to change, deliver early and often, and continuously improve.
Close collaboration with you ensures we stay focused on what’s essential – and identify potential savings along the way.
3. Lean
We focus on what truly matters and eliminate waste.
By removing non-value-adding work, we save 30–40% in time and cost – compared to traditional project approaches.
The 4 key stages of a typical RE.A.L. project.
Agile software development requires agile project management. This is how we ensure effective, user-centered and sustainable collaboration that goes beyond the launch. We involve you in the development process through short coordination channels and create transparency.
This is how agile project work typically works at sitegeist:
1. Define the true objective
Our consultation begins with your briefing. But here’s the twist:
We start by not taking your briefing at face value.
Instead, we challenge your goals – what do you really want, and why?
Together, we uncover the true project goal that creates real value for your business.
2. Developing the big picture
Together with all stakeholders, we sketch out the scope, vision, and red flags.
Specific modules and details come later—agility means keeping flexibility to react to change at any time.
3. Agile & iterative development of the product
"Fast, often, and early." That’s how agile development works.
Each partial delivery adds functionality and value.
We launch a minimum viable product (MVP) as quickly as possible, then iterate: build – measure – learn - repeat.
That means less effort, less cost, and less waste.
4. The pony farm – go beyond the basics
By step 3, the "must-haves" are done. Your product meets the core goals.
Now we can focus on the "nice-to-haves"—the finishing touches with the greatest impact.
We call this part “The Pony Farm”. It's where we add smart, optional features—when time and budget allow.
Curious? Let's get RE.A.L.
The RE.A.L. approach isn’t limited to software or agencies.
It works wherever a product is created on behalf of a client.
And since we believe in open knowledge sharing, we don’t keep our framework to ourselves.
We’d be happy to show you how to apply RE.A.L.—or its individual components—in your own business.
We also coach you and your team on implementation.
Let's get RE.A.L. and get in touch!
