Allianz Trade
Multi-website relaunch
Euler Hermes is now Allianz Trade - global market leader for credit insurance // Relaunch of agaportal.de & launch of: Exportkreditgarantien.de & UFK-Garantien.de
Overview and challenge
Allianz Trade (formerly Euler Hermes AG) manages export credit guarantees and untied buyer credit guarantees (UFK) on behalf of the German Federal Government - key promotional instruments for German foreign trade. The aim of the relaunch was to structure the existing agaportal.de site more clearly and increase the visibility of the content in order to better reach the target groups - German export companies, banks and the Federal Ministry of Economics and Climate Protection.
Objectives & Approach
The project involved a complete overhaul of the agaportal.de platform and the development of two new websites, each focused on a specific federal export support program.
Key goals included:
- Improved usability and user guidance
- Clearer information architecture
- Comprehensive SEO optimization
The result: central digital platforms serving as go-to resources for German companies and banks seeking information on government-backed export credit guarantees and support programs.
Highlights & Successes
- Multisite solution: Development of a multisite installation based on Neos CMS , with theme-based design for the various websites.
- SEO and technical optimization: Conducting keyword research, improving page load time and implementing Schema.org to make the content easier to find.
- Interactive elements: Interactive user guidance through product and solution finder.
- Workshops and advice: Comprehensive advice on information architecture, SEO and user guidance.
- Increased visibility: The clearly structured and redesigned platform leads to an improved approach to the target groups.
The relaunch has made it possible to make the content more accessible for the target groups and to optimize the user experience. Overall, this has helped to improve interaction with the websites and increase the visibility of the services offered.
Services Delivered
- Strategic concept development
- UX/UI design
- Custom development
- SEO and technical consulting
- Project management
Technologies & Features
- CMS: Neos
- Framework: Flow
- Interactive components: React
- SEO: Keyword strategy, PageSpeed optimization, Schema.org markup implementation
- Special Features: Multisite architecture with tailored design per site, Schema-based enhancement of blog and news content
