Dibbern
Traditional Craftsmanship Meets Contemporary Design

Our Client
Dibbern is a German premium manufacturer of glassware and porcelain products. Founded in 1966, the family-owned company is now one of the leading producers and suppliers of lifestyle goods in the fine tableware segment. Its award-winning collections are distributed worldwide through exclusive retailers and high-end department stores.
The philosophy of Dibbern is rooted in the combination of traditional craftsmanship and aesthetically refined simplicity. Inspired by Bauhaus principles, every product is guided by the idea that form and function must be one. Tableware is viewed as the stage for culinary presentation—a concept that informs Dibbern’s classically understated, purist design philosophy. “Trendy” short-lived designs have no place in the brand’s product range.
Dibbern’s client list includes some of the most prestigious names in luxury hospitality and fine dining, as well as institutions like the Federal Chancellery of Germany and Lufthansa First Class. Today, the brand’s porcelain collections are recognized design classics and an international reference for quality and elegant simplicity.
When we saw the precision and dedication behind how Fine Bone China is crafted at Dibbern, we were genuinely astonished. That’s when we knew: this story had to be the centerpiece of our campaign—not just told, but shown for the work of art that it is.


The Manufactory
Germany’s first private porcelain manufactory was founded in 1814 in Hohenberg, Bavaria by Carolus Magnus Hutschenreuther. Dibbern reopened this historic facility in 1997, continuing the tradition of porcelain craftsmanship at the highest level.
More than 100 artisans and specialists work at Dibbern to design and produce Fine Bone China — one of the most demanding and valuable materials in porcelain manufacturing. The process honors traditional craftsmanship with rigorous quality standards.
Following Bauhaus design principles, all products are timeless and functionally driven, avoiding fleeting trends. The result is elegant, durable, and harmonious pieces that unite modern aesthetics with enduring tradition.
Dibbern’s design philosophy has been recognized with numerous awards, celebrating the brand as a pioneer of design-forward craftsmanship.
Project Objective
Dibbern.de is envisioned as an inspirational online destination—a digital showroom for:
- Professional hospitality buyers
- Private individuals
- Existing loyal customers
In the long term, the online shop will be further developed to enhance:
- Advisory services
- Inspiration and storytelling
- Experience (through packaging, content, and customer service)
The Dibbern Brand
The firing
Porcelain, the most valuable ceramic product. Precious and fascinating. A material with a mysterious magic that combines hardness and elegance, shine and transparency. For more than a thousand years, it has shaped and accompanied human culture in ever new shapes and colors. And enchants its owners. For centuries, the fabric on which princes dined came from China. The material and production were a closely guarded secret there. Then, in 1708, porcelain was produced in Germany for the first time.
Brand perception
What do a dinner in Lufthansa First Class at an altitude of 10 kilometers, a gala dinner at the Hôtel du Cap-Eden-Roc in Antibes and a banquet at the Federal Chancellery in Berlin have in common? The tableware on which they are served - Fine Bone China from DIBBERN. fine Bone China is the most technically and technically sophisticated product in porcelain production, unrivaled in its stability, incomparable in its appearance, meeting the highest demands and withstanding the toughest demands.
What distinguishes this specialty from conventional hard porcelain is the high proportion of bone ash, which contains calcium phosphate. It contributes to the enormous density and strength of the material and at the same time gives the thin-walled porcelain a high degree of transparency, which makes it appear delicate and filigree. The combination of fine elegance and robust suitability for everyday use is the special value of Fine Bone China, which is reflected in the appreciation of leading hoteliers and restaurateurs. In times of automation and serial uniformity of many goods, they appreciate the exclusive individuality and excellent quality of DIBBERN's traditionally handcrafted products.
Quality has priority. This also applies to the design of DIBBERN products. The principle established by the Bauhaus that form and function form a unit is still the highest rule for design. Tableware is the stage for the appearance of the food - this is the self-image of the design. It is therefore classic, restrained, rather puristic and completely dispenses with the development of so-called "trendy", short-lived products. The design of DIBBERN Fine Bone China thus expresses a value that combines tradition and modernity. Several prizes have confirmed DIBBERN's design philosophy and recognized the company's products as trend-setting.
In the industrial mass production of porcelain, plates and bowls are isostatically pressed. At DIBBERN, they are turned by hand in the traditional way. This creates a particularly high density in the material. The breaking strength is therefore significantly higher than that of pressed porcelain. Even thin-walled plates, which are particularly light and elegant, achieve maximum stability and guarantee maximum utility value.
In order to achieve maximum material stability, DIBBERN also turns cups in the traditional way. To ensure that the handles, which are then carefully attached to the cups by hand, are durable, the moisture content of the cup and handle must be precisely matched. Otherwise, cracks will form during firing.
The very first porcelain, glass and cutlery collections in 1966, the year the company was founded, set out the company philosophy that still defines Dibbern products today: "traditional craftsmanship meets contemporary design" - traditional craftsmanship combined with aesthetically sophisticated simplicity in contemporary design. In line with this philosophy, Dibbern creates porcelain and glass collections with the highest standards of quality, design, functionality and durability.
Target Audience
Dibbern's target audience is smart and educated, very interested in cooking, inquisitive, with a family, urban, keen to travel and interested in fashion. She buys from Cucinaria, Frische-Paradies and Hawesko or Jacques-Weindepot. She is interested in technology and has high-quality kitchen equipment. She is considered an expert. She shops at B+O, Apple stores and Boss.
She is active, skis and plays golf - but also plays soccer on the field. She knows exclusive retailers of exquisite kitchen technology equipment.
She wants to know more about the pressure in the espresso machine, the degree of sharpness of Japanese knives, the feeding method of Mecklenburg bison, the world market for tuna, the Bamberg croissant and the 250,000 euro kitchen from Porsche Design.
In summer, she puts whole fish on a high-tech grill. She is more interested in the craftsmanship of cooking than the artistry. She finds it exciting to discuss whether it is better to cook with induction or gas, which hunter the saddle of venison came from, where to find the best oil mills, which supplier has good saffron, why Japanese whiskey tastes "more Irish" than Scottish whiskey.