DSR Hotel Holding // Multi-brand relaunch
Appearances for 5 hotel chains

• 34 hotels
• 31 locations
• 5 brands

• 4.318 rooms
• 2.900 employees
• 1.5 million guests per year

aja - simply vacation

The aja holiday brand has been part of the DSR Hotel Holding since 2003 and welcomes guests at nine locations across Europe. Whether by the beach, a lake, or in the mountains – aja offers wellness-focused vacations in the best locations.

Every aja hotel is closely tied to its location, offering authentic experiences that reflect the spirit of the destination. Spacious and modern rooms, restaurants, bars, and expansive spa areas with indoor and outdoor pools, saunas, and fitness facilities make an aja vacation a weatherproof experience – year-round.

The challenge

The relaunch of the aja website was more than a visual refresh — it was the foundation for a new, scalable technical framework for all future DSR Hotel Holding brands.

The goal:

• Modernize the digital presence of aja
• Establish a shared, flexible Neos CMS system for all brands
• Enable editorial teams to work within one unified CMS
• Improve usability with frontend editing and a streamlined content workflow

Implementation

Technical synergy at scale:
All DSR brands are built on the same technical foundation — maximizing efficiency and maintainability. Despite the shared system, each brand retains its unique digital identity and visual style.

The aja relaunch in 2019 served as the blueprint for subsequent brand sites. Since then, we've successfully launched the websites for:

• A-ROSA Resorts
• Hotel Louis C. Jacob
• Seebad Heringsdorf

Additional brand rollouts are already in progress.
 

Continuous further development of projects

In addition to integrating further projects into the shared Neos system, we have built and developed many other features together with the customer over the years.

For example, users can book current offers for the next 30 days on the last-minute pages. A special feature here is the display of the current location weather for the next few days, so that users can immediately see where the sun is shining or where they can be pampered in the spa area with a clear conscience when booking at short notice. The display of weather and departure prices optimizes the occupancy rate of DSR hotels, especially in the low season.

Another central feature is the control of DSR's online marketing campaigns via Neos. For this purpose, the information from Neos is provided as an XML feed which is then picked up and displayed by Adform.

By connecting the OptiRez and OnePageBooking booking interfaces, current prices are automatically displayed on the website without any editorial effort. Editors can select parameters such as the hotel location, the number of nights and the desired season in the dynamic offer elements. The element automatically displays the cheapest offer with the corresponding information. Prices and availability are updated on an ongoing basis.

In December 2022, a large part of the aja booking route for all seven locations was also revised and moved to the existing Neos system.

Both the new design with a focus on an improved user experience and the technical implementation of sitegeist were successfully implemented.

The IBE (Internet Booking Engine) also uses the OptiRez booking interface and dynamically displays the current daily rates in the calendar overview.