Euler Hermes Aktiengesellschaft
Multi-website relaunch
Relaunch of the agaportal.de website and launch of two new websites: Exportkreditgarantien.de and UFK-Garantien.de
Overview and challenge
Euler Hermes AG, acting on behalf of the German Federal Government, administers Export Credit Guarantees and Untied Loan Guarantees (UFK)—key instruments supporting Germany’s foreign trade.
The goal of the project was to restructure the existing agaportal.de, enhance content visibility, and better reach the primary target groups:
- German exporters
- Banks and financial institutions
- The Federal Ministry for Economic Affairs and Climate Action
Objectives & Approach
The project involved a complete overhaul of the agaportal.de platform and the development of two new websites, each focused on a specific federal export support program.
Key goals included:
- Improved usability and user guidance
- Clearer information architecture
- Comprehensive SEO optimization
The result: central digital platforms serving as go-to resources for German companies and banks seeking information on government-backed export credit guarantees and support programs.
Highlights & Successes
- Multisite solution: Development of a multisite installation based on Neos CMS , with theme-based design for the various websites.
- SEO and technical optimization: Conducting keyword research, improving page load time and implementing Schema.org to make the content easier to find.
- Interactive elements: Interactive user guidance through product and solution finder.
- Workshops and advice: Comprehensive advice on information architecture, SEO and user guidance.
- Increased visibility: The clearly structured and redesigned platform leads to an improved approach to the target groups.
The relaunch has made it possible to make the content more accessible for the target groups and to optimize the user experience. Overall, this has helped to improve interaction with the websites and increase the visibility of the services offered.
Services Delivered
- Strategic concept development
- UX/UI design
- Custom development
- SEO and technical consulting
- Project management
Technologies & Features
- CMS: Neos
- Framework: Flow
- Interactive components: React
- SEO: Keyword strategy, PageSpeed optimization, Schema.org markup implementation
- Special Features: Multisite architecture with tailored design per site, Schema-based enhancement of blog and news content
