HENRI Hotels brand relaunch
Brand relaunch
5 hotels in the city and in the mountains
HENRI Hotels are urban boutique hotels with that certain something. Born from tradition, aligned with the spirit of the times, HENRI Hotels are at home in urban locations in German and European cities. All hotels offer guests a home away from home, like staying with good friends - with a cozy atmosphere.
About HENRI
The HENRI brand has been part of DSR Hotel Holding since 2013 and is open to guests at 5 locations in Germany and Austria with more than 284 rooms, studios and suites.
Whether on vacation in the mountains or in the metropolis - HENRI combines modern facilities with retro chic and offers cozy retreats away from the hustle and bustle. In the HENRI Metropolitan Houses and the HENRI Country Houses, the focus is on hospitality and authentic experiences.
The project
HENRI is the fourth brand to join the DSR system as part of the multi-brand relaunch and therefore benefits from all the features that were developed for the other brands. The two sub-brands Metropolitan Houses and Country Houses each use individual themes. In addition, there is cross-selling potential for HENRI through the A-ROSA and aja brands, which offer HENRI hotels as an alternative in their IBE if no suitable rooms are available at their own location.
Services
- Consulting
- Conception
- UX/UI design
- Programming
Highlights
- Multibrand platform
- Extensive expansion of the Neos core functionalities
- Connection to various booking systems OptiRez, OnePageBooking
- Last-minute offer page
- API for automated generation of advertising banners
- Integration of the translation tool DeepL for efficient implementation of multilingualism
- Dynamic offer elements with live prices
- Continuous performance optimization
- Continuous Seo optimization
- Expansion of the Pixx.ioPackages
- Integration of the 3Q Video platform
- Revision of the booking route
