MeisterWerke Schulte GmbH
Successful SEO Strategy for Meister Parquet
We have developed a targeted SEO strategy for Meister that includes
- technical optimization,
- Content optimization and
- data-driven monitoring
to sustainably improve visibility in search engines. In this way, we strengthen the online presence and ensure measurable success in the rankings.
The Challenge
MeisterWerke Schulte GmbH, a leading company in the wood industry based in Rüthen-Meiste, Germany, wanted to sustainably increase its digital visibility. As a manufacturer of premium flooring such as parquet, wood and design floors, as well as panels and moldings, the company produces exclusively in Germany and exports around 40% of its products worldwide.
sitegeist was tasked with optimizing the brand’s online presence and reinforcing its position in a competitive market.
Our Strategy
As an agency specialized in digital visibility, we developed a comprehensive SEO strategy to clearly distinguish the MeisterWerke brand from its competitors and improve its discoverability for potential customers. Our approach included:
Technical Optimization
Enhancing page load speeds, mobile responsiveness, and implementing key technical SEO measures.
Content Strategy
Creating high-quality, search engine-optimized content based on in-depth keyword research.
On-Page SEO
Using structured data, meta optimization, and internal linking to improve crawlability.
Monitoring & Adaptation
Continuous performance tracking and updates aligned with the latest trends and algorithm changes.
Results: Continuous Visibility Growth
Thanks to our efforts, MeisterWerke Schulte GmbH’s visibility index increased from around 0.8 in early 2023 to over 1.2 by May 2024. Since early 2020, we have seen a consistent rise in visibility and secured relevant rankings for generic transactional keywords—even in direct competition with online retailers.
