VirchowBund
SEO support during website relaunch
We developed a comprehensive digital strategy for the Virchowbund, which included a web relaunch, SEO optimization and the introduction of a new membererportal.
The company
The Virchowbund, officially known as the Verband der niedergelassenen Ärztinnen und Ärzte Deutschlands e.V., is a professional association that represents the interests of physicians of all specialties who are in private practice, willing to set up a practice and working on an outpatient basis. The association was founded in 1949 and has since established itself as a central professional representation.
The Virchowbund currently represents around 144,000 doctors and is organized in 13 state associations. The core tasks of the association include safeguarding the freedom of establishment, promoting the liberal profession and representing the profession in politics, the public and medical self-administration.
Members
Technical SEO Relaunch Support
We provided extensive technical consulting on:
- Crawling, indexing, and page speed optimization
- Improving site structure for logical, user-friendly navigation
- Ensuring fast load times and clean, SEO-compliant markup
In-Depth Keyword Research
- Identification of high-potential search terms relevant to the medical field
- Prioritization based on traffic potential and relevance to key user groups
- Strategic mapping of keywords to content areas and landing pages
Navigation Optimization
- Restructuring the information architecture to highlight SEO-relevant topics
- Creating a clear and accessible hierarchy for both users and search engines
Backlink Profile Cleanup
- Audit and removal of harmful or low-quality backlinks
- Strengthening the domain authority through high-quality, topic-relevant backlinks
Content Optimization Support
- Creating and adapting SEO-optimized texts with a focus on relevant keywords
- Ensuring clear, well-structured and search engine-friendly language
Ongoing SEO Monitoring & Performance Tracking
- Continuous tracking of rankings, clicks, and visibility metrics
- Data-driven optimization based on user behavior and performance trends
Strategic SEO Consulting & Trend Analysis
- Ongoing adjustment of the SEO strategy in response to search engine algorithm changes
- Recommendations for sustained visibility and long-term competitiveness
SEO Success: Over 40,000 Organic Clicks Per Month
Our SEO strategy for the VirchowBund has delivered remarkable results.
From keyword research to optimized URLs, technical enhancements, and strategic content updates, we’ve significantly boosted the association’s visibility—particularly for targeted search terms like:
“Praxisberatung” (practice consulting)
“GOÄ 15” (part of the German physician fee schedule)
Generic keywords like “MFA” (medical assistant) and “Arzthelferin”
This demonstrates the cross-audience relevance of the website—reaching both B2B professionals and general search users.
From Practice Consulting to Billing Codes: VirchowBund’s SEO Growth
A particularly successful area: content around the GOÄ (Gebührenordnung für Ärzte). Targeted keyword clusters like “GOÄ 15” have proven to be high-traffic drivers.
With over 40,000 organic SEO clicks per month, the sustainable success of the optimization measures is evident - an impressive achievement for a website with a strong B2B focus. This growth underlines the importance of a data-driven SEO strategy for Virchowbund's digital visibility and reach.
