Caritas Gesundheit Berlin SEO
SEO relaunch support
As part of a relaunch project, numerous small domains were merged into a central contact point.
Customer
Caritas Gesundheit Berlin gGmbH is a Christian hospital group in Berlin and Brandenburg that has stood for its combination of excellent medical quality and humanity for over a century. With facilities such as the Caritas-Klinik Maria Heimsuchung in Berlin-Pankow, the Caritas-Klinik Dominikus in Berlin-Reinickendorf, the Caritas-Klinik St. Anna in Berlin-Charlottenburg and the Caritas-Klinik St. Marien in Brandenburg an der Havel, it covers a broad spectrum of medical specialties. The range of services is supplemented by medical care centers that offer outpatient services in various specialist areas, as well as hospices and the Caritas senior citizens' home Haus Malta, which is closely linked to the geriatric medicine of the Caritas-Klinik St. Anna. The Group's philosophy is based on Christian values, with the focus always on the individual. Through the combination of modern medicine and empathetic care, Caritas Gesundheit Berlin offers holistic care for patients in all phases of life.
Initial situation
As part of a relaunch project, numerous small domains were merged into a central contact point. Various challenges had to be overcome: The large number of old domains had previously led to internal competition and duplicate content, which made it necessary to merge the content in a meaningful way. In addition, a redirect concept had to be developed to avoid ranking losses. User-friendly navigation and clear user guidance were essential in order to make the new domain structured and accessible. At the same time, there was great potential to tap into previously untapped SEO opportunities, as the visibility of the individual domains had previously been rather low compared to competitors.
Measures
Technical SEO relaunch support, particularly with regard to the indexing strategy. Recommendations were also made on page speed, URL structure and other technical ranking factors. In the course of the relaunch, the stage, deployment and live pages were regularly checked aterp, content was crawled and a redirect list was created.
Creation of a keyword research including competition analysis to answer the following questions:
- Which domains and content have performed well so far? (status quo)
- Which other relevant topics have a lucrative search volume?
- Who ranks for these topics?
- What is the search intention and how must the content be prepared in order to rank accordingly?
- What are our priorities and low-hanging fruit in terms of content potential?
Derivation of a navigation concept: Based on the findings from the keyword research, it became clear which topics are particularly relevant, how keywords can be bundled and which entry pages are required. The research also showed which user journeys are conceivable and how the various user concerns can be structured, clearly presented and made easily accessible.
Results
Thanks to the website's targeted SEO-optimized page structure, it was possible to create many SEO and user-relevant entry points that were unthinkable with the old website concept. For example, separate contact points were created for all relevant centers, which, in combination with a strong local keyword reference, address relevant target groups. As a result, https://www.caritas-gesundheit.de/zentren/wirbelsaeulenzentrum-berlin, for example, ranks for over 200 keywords on Google, including very lucrative terms such as "Wirbelsäulenzentrum Berlin".
The overall visibility of the website (see screenshot below) has risen continuously since going live and provides a good basis for further SEO measures, particularly with regard to ongoing SEO copywriting.
