Nordmann, Rassmann GmbH
SEO Strategy
We have developed a comprehensive SEO strategy for Nordmann,
- which through technical optimization
- targeted content management
- and data-driven analyses
to sustainably increase visibility in search engines. With a focus on international SEO measures and continuous monitoring, we strengthen the company's digital presence and competitiveness.
About Nordmann
Nordmann is a leading multinational company in chemical distribution. It supplies natural and chemical raw materials, additives, and specialty chemicals to a wide range of industries—including automotive, construction, electronics, healthcare, and food.
Founded in 1912, Nordmann remains independently family-owned and is part of the Georg Nordmann Holding AG.
- 24 subsidiaries in Europe, Asia, and North America
- Approx. 520 employees
- ~€620 million annual revenue
- Website: www.nordmann.global
turnover
Initial Situation
The relaunch of nordmann.global was successfully completed at the end of 2023 using the Neos open-source CMS, developed by sitegeist. Neos offers strong SEO features by default, which we further customized and enhanced.
Our SEO measures during the relaunch included:
Technical Optimization & Monitoring
- Regular SEO crawls to identify areas for improvement
- Stage checks to ensure quality before going live
- Technical recommendations for better indexing and performance
Keyword & Content Strategy
- In-depth keyword research to identify primary search intents
- Prioritization of content areas based on keyword relevance and business goals
Structure & Navigation
- Revised navigation to highlight important SEO topics
- Clear focus on the product portfolio and industries served
- Prioritization of product pages due to high search volume
Thanks to these targeted measures, the website was optimally aligned for search engines and its visibility was sustainably increased.
The SEO Boost
Even before the relaunch, our keyword research revealed the significant ranking potential of Nordmann’s vast product portfolio. However, the old domain lacked individual indexable URLs for each product.
As part of the redesign, we ensured:
- Every product now has its own indexable URL
- Product details include automated meta-data such as CAS numbers, which are highly relevant for SEO
Outcome: Measurable Performance Increase
Due to the large number of new URLs that were still unknown to Google, not all product URLs made it into the index straight away. With ongoing optimization and a little patience (SEO is a long-term measure, as we all know), we got the product detail pages into the index.
The resulting increase in performance is impressive
We want to automatically improve the newly developed rankings of the now indexed product detail pages through joint commitment and with the support of AI in order to continuously optimize the rankings.
The following graphic shows (according to Sistrix) a number of new keyword rankings for which we did not yet rank a month ago and which are now covered by the product detail pages.
