Service-Bund
Neos Multi-site
New B2B website for the service alliance
About the client
The Service-Bund is an association of owner-managed companies in the food wholesale sector. At almost 40 locations in Germany and two in Austria, the 30 Service-Bund members supply their customers in the catering, hotel and community catering sectors with high-quality products and services for professional kitchens.
The Service-Bund is characterized by its combination of regional expertise and national impact . Many members of the group have strong regional roots and contribute specialist knowledge and expertise in areas such as fish, delicatessen and game. The regional service and personal support provided by competent local consultants combined with the national strength creates a perfect interplay. Customers benefit from an extensive and varied range, strong own brands and attractive purchase prices.
The subsidiary Service-Bund National looks after national key accounts such as hotel groups and system catering. The company is also active internationally and is well networked in Europe through its membership of the European Catering Distributors (ECD).
With the new website, this strong network now also has a digital platform that lives up to its high standards.
Project scope
Website relaunch of the entire association group as a multi-website installation
- 1 website for the Service-Bund headquarters
- 31 websites for the regional partners
- 5 websites for partner and subsidiary companies
as well as a separate HR website for the Service-Bund headquarters and all member companies
Goals
- Ensure a high level of user-friendliness for editors in the Neos backend. With 90 editors on 2 different Neos instances from 35 companies, an important project goal
- Highlighting the special corporate culture of Service-Bund
- Addressing all relevant user groups - getting in touch with all target groups, both new and existing customers
- Implementation of many individual features, see highlights
Highlights
- Inline editing in the Frontend
- Inline editing in Frontend and the user-friendliness of Neos CMS in particular make editors' work easier: content can be edited directly in the layout, so to speak.
- Reminder function for editors in the Backend
- with assignment of persons responsible for contentltspages
- for resubmission and revision of content
- individual notes can be stored
- AI support for generating legacy texts, page titles, meta descriptions as well as text optimization and creation and idea generation
- Event database for each member company
- Automated creation of new shareholder websites
- automated creation of websites for member companies with a predefined page tree and inherited pages
- In this way, the member benefits from fast website provision and a network-wide inhaltsbasis and can then individually expand the website with its own content.
- Use of technical synergy effects
- All websites use the same technical and design basis in order to utilize the greatest possible synergy effects and to demonstrate membership of the association.
- Inheritance of content from the central website to the member websites
- The various websites share diverse content, including via the process of inheritance: The main site provides general content for the member websites.
- Comprehensive rights concept and access management
- Expansion of the Neos Core functionality in the media area with regard to access rights management
- Here, restrictions had to be taken into account as to which files may be used on which websites.
- for example, the main page has two media sources, one of which provides files that can also be used by members.
- Address database of all partners with their locations in the Backend
- incl . zip code search function for determining the responsible food wholesaler in the Frontend
- Taxonomy: Tagging of pages and tag-controlled display of recipes, magazine articles and regular contentltspages
- Recipe database
- extensive recipe database with approx. 600 recipes with categorization; seasonal sorting incl. option to prioritize recipes, full-text search, display of related recipes, linking of ingredients to the webshop product page, etc.
- manual recipe maintenance and data import possible
- Import of product data from the respective partner webshop
- Extensive magazine article database with topic filter and display of related articles
Services
- Consulting
- technical SEO optimization
- Conception
- Content strategy
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- Design
- Project management
- Programming
