Hapag Lloyd Cruises
Website Relaunch & Booking Flow
Relaunch for luxury cruises.
The Best User Experience for a Demanding Audience
Expectations were high. After all, with the EUROPA and EUROPA 2, Hapag-Lloyd Cruises operates the world’s best cruise ships—according to the Berlitz Cruise Guide. To meet these high standards in digital communication, the first step was a complete relaunch of the company’s website.
Spacious content layouts, a stunning visual world, and fast loading times on smartphones, tablets, and desktops (responsive web design) ensure the all-important “joy of use” — and spark wanderlust in the target audience. A new travel filter and price calculator enhance comfort during the trip search and ensure pricing transparency.
“Now it’s about consistently expanding this platform to gain market share in a highly competitive environment and to attract new audiences to the fleet,”
explains Holger Meyer, Project Lead at sitegeist.
TYPO3 eCommerce Award for sitegeist
The best TYPO3 eCommerce website in the world in 2015 came from sitegeist:
The Hamburg-based agency won the TYPO3 Award for the Hapag-Lloyd Cruises website.
In the first-ever edition of the coveted TYPO3 Awards, sitegeist prevailed over global competition. The award ceremony took place in Amsterdam as part of T3CON, accompanied by a festive gala.
“Winning the TYPO3 Award confirms that we’re on the right path toward delivering the best cruise website in the world,” says Holger Meyer proudly. “Thanks to an outstanding team, and thanks to Hapag-Lloyd Cruises for the trust in our work.”
Result: A Digital Experience That Embodies Luxury
The relaunch resulted in a website that perfectly reflects the values and exclusivity of Hapag-Lloyd Cruises. It offers a luxurious and user-friendly platform that lives up to the high expectations of its audience and strengthens the brand’s presence in the digital world.
We are proud to showcase this project as part of our portfolio and to have contributed to the digital excellence of this prestigious cruise line.
