Schwarze & Schlichte
"AI-Explorer-Creative" for the brand experts around Knut Hansen & Co.
Twelve brand managers from Schwarze & Schlichte - including well-known brands such as Knut Hansen Gin and Three Sixty Vodka - immersed themselves in the world of artificial intelligence together with the AI experts from sitegeist. The AI Explorer Day was not about grey theory, but about inspiration, tools and concrete application ideas.
From the basics directly to concrete implementation.
Experience Explorer Day in 107 seconds.
The video shows impressively how such a day feels when it is carried out directly in the agency at sitegeist.
Thanks to the particularly creative design of our rooms, an AI workshop at sitegeist is always an experience and incentive for employees.
From aha moment to application:
A day full of creativity
The day started with a clear goal: to create understanding and arouse enthusiasm.
Because anyone who wants to introduce AI in their own company must first understand what is already possible today - and how creativity and technology inspire each other. But also: where are the limits - and what is not yet possible!
The sitegeist AI experts led us through a compact, practice-orientated input block:
ChatGPT Advanced Basics: how to get precise results from prompts that take brand messages, tonality and style into account. And how the many hidden functions ensure efficiency in everyday life: CustomGPT, basic settings, chat sharing, canvas, ... even the most frequent users have been able to discover a lot here.
Image generation with AI: From product shots to campaign motifs - how tools such as DALL-E, Midjourney & Co. accelerate creative processes. What makes a good image prompt? How do I make sure my photos don't look like AI? how do I get to grips with the problem of consistency?
Sound and voice: AI not only generates text and images, but also music and voices - from customised jingles to brand voices.
Video with AI: How brands can now create visual campaign assets in minutes instead of days. Without any camera teams or actors. Kling AI, Veo 3.1 or Midjourney - when should I use which tool? And what doesGPT have to do with it?
The focus was not on pure tool demos, but on inspiration and possibilities - with concrete examples from brand communication. And, of course, about orchestrating the various tools to produce the best brand experience.
In the "brand battle", two teams entered into a creative competition with lots of fun and amazing results.
When the AI produces films for you...
The intro to the workshop: anything but traditional. We left it to the AI to get the participants in the mood for the workshop - with a specially produced video.
Maximum enthusiasm from 0 to 100.
The Brand Battle: three rooms, three teams, three ideas
The participants were divided into three teams in three rooms. Each team was given the same task: to develop a campaign idea for a brand from the Schwarze & Schlichte portfolio in a short space of time - with the help of AI.
What followed was an energetic mix of strategy, creativity and digital craftsmanship:
- Strong visual concepts and using image AI to instantly visualise mood boards and campaign motifs.
- Developing generative voices and music to create emotional brand moments.
- Combining ChatGPT, image AI and video AI to turn complete campaign ideas into moving images.
The results were as diverse as the brands themselves - from humorous to classy to experimental. In the end, all teams presented their campaigns, and it became clear that AI can inspire creative processes if it is seen as a tool - not a substitute.
Happy Workshop!
Workshops can be interesting, efficient, instructive and provide real, concrete, direct added value for practical implementation, while at the same time being really inspiring.
And really good fun.
sitegeist as a partner for entry into AI
For Schwarze & Schlichte, the AI Explorer Day was more than just a workshop - it was a starting point. A day that showed how much potential there is in brands that are willing to experiment with technology.
As a digital agency specialising in AI integration, digital strategies and brand communication, sitegeist accompanies companies on precisely this journey:
- From the initial orientation ("What can AI do for us?")
- to practical training ("How can teams use AI sensibly?")
- to integration into processes and systems ("How do we create real added value?")
Experience from numerous projects shows:
Building up AI expertise not only boosts efficiency, but also innovation and creativity.
Conclusion: The path to AI begins with an inspiring day
The AI Explorer Day with Schwarze & Schlichte was a successful example of how practical relevance and inspiration can work together. Instead of theoretical discussions, it was all about experience - and that's exactly what makes the difference.
AI is not an end in itself. But it is a tool that brands should use today to make their communication and processes fit for the future. Those who understand how it works early on can use it actively - instead of just reacting to changes.
And the feedback? Listen for yourself.
And that was the honest, unfiltered live feedback from the workshop participants. Theory, practice, lots of fun, enthusiasm and real added value. But listen for yourself!
from the basics to concrete, usable creatives
