Agency for digital hotel marketing
Few industries are as affected by digital trends as the hotel industry. Most tourism customers are very "social" travelers who spend many hours online researching, searching and sharing experiences to find places, book hotels and visit restaurants. Therefore, digital marketing is the best way to exploit potential and develop loyal customers .
Your partner for hotel marketing projects
We have been providing consultancy and solutions for tourism businesses since 1998 . We’ve brought together a team of talented digital marketers to grow your hotel brand and support your business expansion. Everything we do is designed to get the best results. By using the right channels, targeting the right audience and developing the right strategy. Tailor-made and unique for you.
Every great hotel website is backed by a strong digital marketing strategy—designed to attract new and returning guests and drive sustainable business growth.
It is important to have a constant presence in the hospitality industry, to be active and responsive and to stand out in your market. We specialize in innovative, results-driven digital marketing for hotels, helping you to stay in touch with your existing loyal guests and target potential customers with an authentic message.
We make sure you get the most out of your website. We implement supporting marketing strategies to increase visits and conversions through your website.
We know the trends in the travel industry, deal intensively with the evolutionary changes, know the target groups and their needs and develop individual communication strategies - for hotels, travel providers, destinations, companies and brands.
More traffic - more bookings
Digital hotel marketing doesn't have to be complicated
We tell the unique story of each hotel by creating tailored UX designs, content, and online marketing strategies customized to your brand. This gives you the flexibility to evolve and succeed in the long term.
Individual & customized
We firmly believe in a holistic approach to hotel internet marketing, where all aspects of your digital strategy are united under a clear mission and vision. For this reason, we will never try to sell you features you don't need. Instead, we work to develop a customized package of ongoing services that we believe will bring the greatest long-term benefit to your hotel.
Best results for 25 years
Having worked in the tourism industry for many years, we know how to provide expert advice to ensure you get more bookings and profits, improve your brand, engage your team, reduce your stress and increase the value of your tourism business.
Our digital marketing services for hospitality
Today, you have almost unlimited potential to reach the people who are your target audience. Our integrated digital services combine strategy, creativity and execution with a results-oriented approach. One that achieves measurable results and success for you.
As a digital marketing agency with a focus on the hotel and hospitality industry, our market research and strategy development are tailored to the exact market you operate in.
Brand and marketing strategy
Our team of designers, strategists and marketing experts to effectively position and market a hotel in the digital marketplace. Whether you run a budget lodge or a luxury resort, we can help you build a strong brand identity, identify your target markets and create a long-term marketing plan for your business goals, .
PPC Management & SEM
For many hotels and resorts, pay-per-click (PPC) and search engine marketing (SEM) can generate significant ROI. But just like search engine optimization, effectively managing a PPC or SEM campaign requires expertise. That's exactly what we bring to the table for our clients, advising you on the smartest ways to invest your advertising budget.
OTAs
OTAs can be your allies . But they are also your competition. Every OTA booking means a reduction in profit due to the commission the OTA receives. For this reason, a large part of our work is to improve the number of direct bookings. We achieve this by increasing brand awareness, optimizing the online guest experience and running needs-based campaigns.
Social Media
A strong social media presence is a must – every savvy hotelier knows that. The difficulty comes in deciding how to effectively structure and manage your social media presence - not to mention the time and resources required to achieve this. Trust our team and our social media strategy. We'll find creative ways to build your brand, reach your target market and drive direct bookings to your hotel.
SEO & link building
How does your audience use "digital" and where do they hang out online? And just as importantly, how can you reach them most effectively? We help you find the answers. We make sure your hotel is well represented in search engine results and doesn't disappear on page 2. Our experienced strategists will identify the best keywords for your business to generate the best targeted leads.
Conversion Tracking & Optimization
As a competent partner, we are at your side not only before, but also after the launch. A website always has the potential to perform better. We offer an A/B, split and multi-variant testing process to validate performance improvements before large budgets are invested in development and turn quantitative and qualitative research into actionable insights.
We support you in implementing efficient conversion tracking and optimizing your platform to achieve the goals you have set - be it increasing sales or saving costs through automation.
Reputation management
What guests say about your hotel on channels like TripAdvisor, Google and Expedia can make or break your business. But you are far from powerless when it comes to influencing and participating in these comments. Our reputation management services improve your position on review sites and enhance your reputation in a positive direction by helping you to respond effectively to reviews and encourage new, positive reviews from your guests.
Content creation and content marketing
Make your brand stand out and get people talking with a hospitality marketing strategy that creates stories that engage, connect and motivate your audience.
Not only is blogging an important part of your SEO strategy, but it's also an effective tool for customer retention, cross-promotion with local businesses and publicizing upcoming events that may drive traffic to your hotel.
High-quality content not only increases your visibility in search engine results, but also drives growth by creating buzz that encourages people to move forward in their customer journey, which in turn leads to more sales.
Unforgettable experiences
Our website solutions ensure an optimal user experience on desktop, mobile and tablet devices. We develop an impressive digital presence without compromising the key factors for direct online bookings. User experience, search engine optimization and fast download speeds.
SEO for hotels is an art, not a science
Have you ever wondered how to stand out from your competitors in organic search and improve your rankings? Search engine optimization is more art than science. It has a methodology, but no guaranteed formula.
We help you with content marketing and other SEO solutions that drive your bookings. Our benchmarking tools keep your hotel marketing strategy up to date with the more than 500 algorithm updates per year.
To give you a competitive edge , our SEO specialists will identify new keyword opportunities , report on competitor strategy and make changes that will give your website an edge and drive bookings through organic search engines.
Our SEO strategy is coupled with SEM and website analytics to optimize campaigns and ensure strong placement on search pages with fresh content and continuous improvements on the front and back end.
Competitive analysis
Understanding the competition is crucial for effective search engine optimization. Our keyword research process closely analyzes your competitors' SEO strategies to determine how we can get you to the top. We work to develop a unique keyword niche for your hotel and brand that will help you stand out from your competitors in your target markets .
Keyword research
We work for you as keyword detectives, scouring the most up-to-date sources to gain insight into your ideal keyword profile. By developing a keyword strategy that aims to generate traffic from target markets that are most likely to book, we help you stay one step ahead and stand out from the competition.
Creative content
Optimization isn't just about stuffing your website with keywords - it's about creating fresh, original content that appeals to visitors while maintaining optimal keyword density. Our copywriting team develops creative and compelling copy that will sell your hotel and improve your search rankings. From website copy to Blogs and magazines , we produce and promote your website content to drive maximum traffic and increase bookings.
Algorithm updates
Google changes its search algorithm around 500 times a year. Although many of these changes are minor, we ensure that your SEO strategy consistently adapts and is re-evaluated and restructured each time a new search algorithm (which you may recognize from names like Penguin and Panda) is released.
Content optimization
When developing an effective SEO strategy for your hotel's website, we leave no stone unturned. That way, we make sure every element of your website content is fully optimized to boost your search performance and drive maximum traffic. This includes creating copy with the important keywords, search-friendly URLs and creative linking strategies.
Local SEO optimization
In a mobile world, it's more important than ever to ensure your hotel's presence is optimized across all major local search channels . We put your hotel on the map where and when it matters most.
Your advantages with sitegeist
We offer you a free initial consultation in which we address your needs and planned goals. After an appointment or workshop, we will go into more detail and propose a customized solution. We have an experienced team who will work closely with you to ensure that you have a personal contact who is available to you at all times.
Our transparent performance monitoring allows you to keep track of your project at all times and make the best use of your budget. As a multi-certified agency, we ensure that we are always up to date with the latest developments and achieve the best possible results.
We believe that our expertise and support will help you build your own capabilities and achieve long-term success . When you work with us, you can rest assured that you will have first-class advice, customized strategies and a dedicated team to guide you on your path to success.
