H-Hotels AG // Hyperion Hotels
Brand presence for premium hotels
Hyperion Hotels
Hyperion Hotels are part of the family-run H-Hotels AG and are among the established providers in the premium segment of the German-speaking hotel industry. With locations in central areas of major cities in Germany, Austria and Switzerland, Hyperion is aimed at discerning business and leisure travelers. The brand stands for high quality standards, modern facilities and a professional and service-oriented guest service.
The digital presence of all brands is bundled centrally on a joint website, which offers guests easy access to information, bookings and individual services.
The project
As a premium brand within the H-Hotels Group, Hyperion Hotels stand for the highest quality, modern comfort and first-class service. In order to do justice to this positioning digitally as well, a separate section was created for Hyperion Hotels within the existing H-Hotels.com online presence. This new brand presence is visually clearly differentiated, but remains fully integrated into the existing web structure. This means that users continue to benefit from the technical advantages and functionalities of the central H-Hotels platform, for example in terms of booking, user guidance and mobile use.
The digital agency sitegeist was responsible for the design and implementation of the new digital brand presence. Based on a specially developed UX/UI concept, the area was designed to meet the design requirements of the Hyperion brand and offer a seamless user experience within the overall portal.
